President Brad Smith announces Microsoft’s Carbon Negative Agenda
Business, Energy

President Brad Smith announces Microsoft’s Carbon Negative Agenda 

The UN Climate Action Summit 2019 has created increased awareness about the urgent need to act towards climate crisis. Adhering to its corporate social responsibility, Microsoft has announced its agenda to aim for removing more carbon from the atmosphere than it currently emits prior to 2030. As per President Brad Smith, the firm plans to remove enough carbon to account for all the direct emissions that the company has made so far, by 2050.

Broadly discussing the company’s future agendas, Brad Smith unveiled that the firm will now shift its focus on using electric vehicles, expand an internal carbon tax and work towards shifting to renewable energy sources. Microsoft aims to launch a $1 billion fund for financing carbon reduction, capture and remove technologies in less than five years from now.

Speaking about the initiative at a news briefing, Brad Smith highlighted that the move is not limited to taking steps for reducing and removing carbon emissions, rather it is to “take one step that will bring more of the business community into conversation about this issue”.

The American multinational is smart enough to understand that climate change can be introduced only by manipulating the psychology of people and making them realise the extent of damage their actions are doing to the environment. As the announcement claims, the firm wants the “larger public to understand how carbon offsetting works”.

As per Smith, “This is a bold bet — a moonshot — for Microsoft”. As an active participant working towards changing climate crisis, Microsoft has a detailed plan that ensures the company to pursue green building certification for its campus overhauls at Redmond, Washington headquarters and in Silicon Valley. The company will publish a report recording its progress annually.

Currently, the laws necessitate Microsoft divisions to pay a $15 fee towards sustainability efforts for each metric ton of carbon emitted by them (either directly or via electrical consumption). In the announcement, Brad Smith stated that the fee will now be including carbon emitted by its supply chain, with proper calculation of carbon emissions by manufacturing the products it purchases and producing the materials it uses in buildings. The computer giant has promised evaluation of investments based on its prospect of driving meaningful decarbonisation.

Last year, e-commerce giant – Amazon unveiled its “climate pledge” that aims to reach the goals of the Paris Agreement ten years early. As per the pledge, the firm will function on 100 percent renewable electricity by 2030. In a conference held at New Delhi on January 15, CEO Jeff Bezos said that anyone who does not acknowledge climate change in 2020 is being unreasonable.

Meanwhile, a German news magazine, Wiwo has reported that Microsoft Germany’s former CEO – Ralph Haupter and recent head of operations in Asia, is all set to become the President of Microsoft in Europe, Middle East and Asia region (EMEA), with effect from April 1. The current EMEA head, Michel Van Der Bel is soon to retire.

If more people like Brad Smith and Jeff Bezos pay close attention to climate crisis, the fight against climate change will become a lot easier.

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