Changing Camera Trends Hike Image Sensors Production of Sony Corp.
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Changing Camera Trends Hike Image Sensors Production of Sony Corp. 

As technology is advancing at a fast pace, smartphone manufacturers all over the world are struggling to introduce updated versions in all devices. In order to meet the increasing demand for image sensors, Sony Corp is facing several difficulties despite running 24-hour operations.

Speaking about the production capacity, Head of Sony Corp’s semiconductor unit, Terushi Shimizu said that this is for the second consecutive year that the firm will run chip factories non-stop even in holidays. To keep up with the demand, the electronic giant has increased its capital spending twofold to ¥280 billion ($2.6 billion) this fiscal year. The firm is also setting up a new plant in Nagasaki, which is scheduled to come online by April 2021.

In an interview at the company headquarters, Shimizu said, “Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough. We are having to apologize to customers because we just can’t make enough.”

Nowadays, a triple lens camera with a great resolution is seen as the primary way to attract customers. Great depth sensors and the ability to capture ultra-wide angle images in the latest models of Samsung Electronics and Huawei have fetched lots of attention.

As per an analyst at Bloomberg Intelligence, Masahiro Wakasugi, “The camera has become the biggest differentiator for smartphone brands and everyone wants their social media pictures and videos to look nice. Sony is riding that wave of demand very well.”

After PlayStations, semiconductors are the most profitable business of Sony Corp. A 60 percent jump post the Q2 profit in 2019 led to a raise in the operating income outlook for the chip unit 38 percent to ¥200 billion in the year ending March 2020.

The biggest rival of Sony Corp in the arena of image sensors, Samsung Electronics is also reaping fruits of the hiked demand. The latter expects production to remain strong “for quite some time.” As per the Global Market Researcher, Counterpoint Research, Samsung Electronics ranked first in the Middle Eastern and African smartphone market in Q3 of 2019, having a market share of 29 percent. The strong sales of Galaxy A series are the primary reason behind this.

Another top player in the market is Tecno. The Chinese mobile manufacturer which has recently opened its first flagship store in Nigeria. The only other smartphone manufacturer to enter the African market is Huawei.

Meanwhile, 2020 seems to be a great year for gamers as Sony Corp is coming with a collection of PlayStation Plus titles. In the upcoming week, gamers in search for new titles will be able to download Uncharted: The Nathan Drake Collection and Goat Simulator. A recent post from the electronics giant says that several countries like Bahrain, Lebanon, Oman, Qatar, Kuwait, Saudi Arabia, UAE and Turkey will receive Frantics in lieu of Goat Simulator.

The increasing demand for image sensors and the upcoming PlayStation Plus titles portray the future of Sony Corp in golden hues. It remains to be seen if Sony will be able to cater to the Middle Eastern markets where Samsung is currently on the leading front.

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