Facebook to Act Cupid with its New Dating Service App
Business, Markets

Facebook to Act Cupid with its New Dating Service App 

Social media giant Facebook has come up with its own dating service app. The firm announced its plans last year at its F8 developer conference and has now launched the service in the US today.

Keeping in mind the privacy concerns of teenagers, Facebook’s dating app works by providing a separate tab in the app. Moreover, there will be a separate profile uniquely designed so that the dating app remains a secret from those whom the user doesn’t wish to know.

The most promising feature of this app is that knowing the likes and dislikes of its single users, it would be easier for Facebook to find the perfect match for singles. Coming Thursday, users across the US would aid daters initiate “meaningful relationships through things you have in common”.

Facebook claims this new dating service would provide people “a more authentic look at who someone is”. By focusing on with whom their interests, groups, events and photos are matching, users of the app can better understand the other person.

Is the dating service safe?

As per rumours, the company is still struggling to deal with rising issues related to the management of user data and their security.

Dismissing all such rumours, Facebook reaffirms, “We worked with experts in these areas to build protections into Facebook Dating from the start, including the ability to report and block anyone; prohibiting people from sending photos, links, payments or videos in messages; and by providing easy access to safety tips.”

How does the cupid work?

Based on the preferences that you set when you create your profile and considering your interests and Facebook activity, Facebook will suggest matches for you. Borrowing its pattern from the dating pattern of Hinge, Facebook allows you to send a “like” and a message to any profile you come across while using the service.

The app won’t show your Facebook friends in the list unless you see its special feature called as “secret crush”. This feature helps one show interest in as many as nine Facebook friends. If the cupid hits it for both of you, you will get a notification.

Another special feature is the ability to share details of the date with family and friends. Even live location of the user can be shared using messenger.

Don’t be disappointed if the dating service app isn’t available in your area. It will soon be launched in Argentina, Singapore, Suriname, Bolivia, Brazil, Canada, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Chile, Columbia, Ecuador, Thailand, Uruguay, and Vietnam.

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