Facing Competition from Rival Anterin, Gojek Funds Wearable Tech Firm Zulu
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Facing Competition from Rival Anterin, Gojek Funds Wearable Tech Firm Zulu 

Rumours of ride-hailing firm, Gojek investing in wearable tech startup – Zulu have been confirmed. Speaking to DealStreetAsia, co-founder and chief technology officer of Zulu, Yusuf Syaid said, “We secured funding from Gojek in August 2018 after pitching our business in January 2018. From there, we were part of the Gojek rebranding campaign – managing production, QC, and delivery of the two types of jackets [for Gojek driver-partners].”

As per Syaid, the Indonesian ride-hailing service provider was helped with internal supply chain digitalization process by creating RFID-based barcodes for helmets and rider-jackets. Statements from the executive claim that nearly two million pieces were being produced by Zulu at that time. More pieces are in making for future driver attributes like the GoFood bag and likes.

Less than three years into the business, Zulu has incorporated Bluetooth-enabled motorcycle helmets which make calling access easier and GPS navigation hands-free. Besides offering goggles via ecommerce platform Lazada, it is offering air-pollution filtering masks and riding gloves too.

Being the sole investor of Zulu, Gojek has made the first investment in Indonesia’s consumer goods industry. Till date, the ride-hailing firm had been investing in the business to business section only. Recently, Gojek was in discussions with local-mobile point of sale start-up, Moka for signing a deal worth US$100 million.

According to DealStreetAsia, Gojek is currently the sole investor in Zulu, which is gearing up to raise funds in a series A round. It plans to use the new funds to grow its team and launch stealth projects, according to Syaid, who declined to disclose details about the company’s target amount.

With the plan to raise funds in a series A round, Zulu is using the funding to grow its team and launch stealth projects.

An emerging rival to the ride-hailing services of Gojek and Grab, Anterin is also stepping its game in the market. In order to gain an upper edge from its competitors, Anterin offers a monthly subscription to its drivers, rather than cutting fees from each ride made by them.

As per the Vice President Director of Indonesia Air, Wishnu Handoyo, “Anterin was created to change the current concept of motorcycle ride-hailing service.” Considering its pricing policies, Anterin seems to be a more passenger-friendly ride-hailing service as it aims for a fairer pricing mechanism. Sources claim that Anterim drivers can offer their own price and passengers can also negotiate on the fare of any trip.

With the entry of small scale start-ups like Anterin into the ride-hailing sector, mainstream service providers like Gojek and Grab will surely have to look for other means to attract customers.

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