Firmenich Introduces New Flavours; Procures CO2 Business of Evonik
Founded in Geneva, Firmenich, the world’s largest privately owned perfume and taste company recently launched its Gulfood Flavour 2020, Mediterranean, specially made to address the needs and tastes of Indian, Middle Eastern and African consumers. The launch took place at Gulfood Manufacturing 2019, at the Dubai World Trade Centre.
Firmenich has created these special flavour profiles after doing in-depth research of consumers in the IMA region. 67 percent of the respondents of the survey conducted chose the Mediterranean as their favourite place to visit. As per the study, the Mediterranean cuisine is the favourite of the region and primary preference of people is French, Italian and Turkish.
Speaking about the launch at the Gulfood Flavor 2020, the VP Flavor of the Indian, Middle Eastern and African region, Thoger Larsen said, “We are providing a one-of-a-kind taste experience and listening to consumers is in the Firmenich DNA.” He added, “What we see with our Gulfood Flavour 2020 is the value of focused research and the capabilities of those insights to support our regional customers co-identify future trends with us and create commercially viable products that are consistently consumer favourites.”
With its exquisite expertise developed over the years, Firmenich has created flavour profiles including Mediterranean Sunrise Green Tea, Mediterranean Coffee & Medley Coffee and Mediterranean Dream Cookies.
Firmenich claims the new flavours have been made stressing on sugar and salt reduction, plant-based proteins and flavour technologies. Instead of using salt, the firm is creating complex flavour profiles in food by using locally cultivated, simple, authentic ingredients to bring out the best of flavour.
Also, in order to improve the firm’s ability to cater to the growing customers’ demand for authentic, natural taste and scent experiences, Firmenich has acquired the CO2 extraction business from Evonik Industries. With this acquisition, the supercritical fluid extraction (SFE) abilities of Firmtech will expand, simultaneously complementing its Natural Centre of Excellence in Grasse, France.
For Firmenich, learning the CO2 extraction technique will be the safest, cleanest and highest-quality method of extracting natural botanical molecules, from flowers. As said by Partrick Ferminich, the Chairman of the Board of the firm, “Firmenich has been a pioneer in CO2 extraction for three decades, creating game-changing, natural ingredients, such as the unique spicy notes of pink pepper. With this acquisition, I look forward to expanding our capacity in naturals to delight consumers with sustainably produced new ingredients.”
As per Gilbert Ghostine, CEO of Firmenich, “Complementing our established leadership in Perfumery and quadrupling our CO2 extraction capacity, this acquisition gives us the scope to apply SFE to a wider range of flavour products, such as peanuts, tea and coffee.” However, details of the deal have not been disclosed till yet.
In the current fiscal year, Firmenich has recorded CHF 3.9 billion in net revenues by acquiring four firms and eight new facilities. Also, to deliver exceptional innovation while ensuring nutritional and sanitation needs of the consumers, the firm has invested CHF 390 million in R&D.
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