New Global Headquarters of Dyson: St James to Double Research Footprint
Asia, News

New Global Headquarters of Dyson: St James to Double Research Footprint 

In an announcement made on November 28, British household appliances company Dyson affirmed its plans to shift its global headquarters to St James Power Station in Singapore.

Chief Executive Jim Rowan said, “The historic St James Power Station will be a most inspiring backdrop for Dyson’s people.” He added, “It will be a hive for our research and development endeavours, as we focus on great technology breakthroughs.”

The news comes nearly 10 months post an earlier announcement made by the firm where it claimed to relocate its corporate head office to Singapore to “reflect the increasing importance of Asia” to its business.

The British technology company, headquartered in Malmesbury, United Kingdom is best known for its bladeless fans, hair dryers and bag-less vacuum cleaners. The proposed new home, St James, is the first coal-fired power station of Singapore.

As per Rowan, the company had outgrown its current technology centre in Singapore post 12 years in the country. The “growing sales globally” and expansion in the UK meant that the firm had to find a new base.

Rowan added that “the spaces in which we work have always been important to us – they provide the inspiration and environment to nurture ideas. I’m very confident that the ingenuity of our engineers and scientists here in Singapore – and the many more who will join them – will continue to drive Dyson forward all around the globe.”

According to the developer Mapletree, the retrofitted and newly restored power station will have 110,000 sq ft of space thereby increasing the research and engineering footprint of Dyson in Singapore two-fold.

The statement released said that the site will house a heritage gallery and a heritage trail featuring maritime artefacts that will be developed in collaboration with Dyson. As per the regional CEO of Southeast Asia and group retail at Mapletree, Amy Ng, “Mapletree aims to revitalise the monument as part of the upcoming Greater Southern Waterfront development.”

The earlier power station, built between 1924 and 1927, was decommissioned in 1976 and served as a warehouse for PSA between 1980 and 1992. Gazetted as a national monument in 2009, the site was changed into one of the country’s largest entertainment and nightlife complexes. In 2010, it was awarded the URA Architectural Heritage Award.

“The expansion is also a testament to the quality of the engineering workforce here, and will create exciting opportunities in technology areas such as power electronics, energy storage, sensors, vision systems, embedded software, robotics, artificial intelligence, machine learning and connected devices,” Rowan said.

As the Black Friday sale starts today, one must head to look for vacuums like Dyson V7 Motorhead Cordless Stick delivering 30 minutes of power at just $249. The V8 model is a better model giving 10 extra minutes of power at $299.

On the hit list these days is the new purifier acting as a room heater too, labelled the Dyson Pure Hot+Cool. It can be operated using a remote or company’s smartphone app. With regards to cleaning capacities, the purifier looks for PM2.5, PM10, volatile organic compounds (VOCs) and NO2 levels in the air.

With its stock price listed at 16.25 and its newly introduced vacuums, Dyson is running the market these days!

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