Netflix-Nickelodeon Tie Up to Combat 10M Disney Streaming Service Subscribers
Good news for people who love animated movies and shows as the new Disney streaming service – “Disney+” is finally here! Launched on November 12, the Walt Disney Company has already bagged 10 million sign ups in just one day!
The 10 million figure covers both paying and non-paying subscribers as Disney is offering a free seven-day trial for the streaming service. As of now, the Disney streaming service has been launched in the U.S., Canada and the Netherlands with 600+ TV shows and movies.
The service had some technical glitches on the very first day of the launch as some subscribers reported an error message displaying “unable to connect” when trying to open the app. This was just after few hours of the launch. Some people even complained about the absence of Disney+ application in Apple’s App Store.
People from Puerto Rico, a US territory, were disappointed to know that the Disney streaming service will be available in Australia, New Zealand and Puerto Rico starting November 19.
Post the launch of Disney+, the Star War movies and shows, classic animated films and new series have become a hit among its subscribers. The New York Stock Exchange reported a surge of 10 percent to $148.72 in the trading session on November 13.
In April, the company said it plans to reach 60 million to 90 million Disney+ subscribers globally by 2024.
Sources claim that Disney+ is also acting on the negative side, as Disney streaming service is extremely cautious about what it will showcase. The service providers will keep some materials in the vault while warning of sensitive content in other circumstances.
Subscribers to the Disney streaming service realised that feature-length films and cartoons that could upset people due to the heightened racial and social awareness content in them, are not visible. Some like 1941 film Dumbo, are coming up with a disclaimer that reads, “This program is presented as originally created. It may contain outdated cultural depictions.”
Some of the titles listed in Disney+ show a warning of “tobacco depictions”, a common viewing tool in older films that is now a taboo in family fare.
Netflix being a strong competitor of Disney+ has garnered around 158 million subscribers since the launch of its streaming service in 2007. Out of these, 60 million are U.S. subscribers.
To deal with the rising demand of Disney streaming service, Netflix has planned partnership with kids’ entertainment giant, Nickelodeon, to produce original content, including films and TV shows, for Netflix streaming service. The news announced by Netflix yesterday claims that the new multiyear output deal will create animated feature films and shows that will include the well-known library of characters along with all-new IP of Nickelodeon.
This new deal will be a further expansion of the relationship between Netflix and Nickelodeon as the former is already streaming a number of popular titles of latter such as the animated specials like “Rocko’s Modern Life: Static Cling” and “Invader Zim: Enter the Florpus”
Despite the back breaking records on the very first day of its launch, the Disney streaming service will surely face tough times to develop a good reputation in the streaming market.
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