Primark to further its Sustainability Programmes to Increase Farmers’ Yield
Adhering to its Corporate Social Responsibility (CSR), Primark recently announced its plans to train 1,60,000 cotton farmers in Pakistan, India and China in farming methods that are environment friendly and sustainable in the long run.
Back in 2013, Primark together with Cotton Connect, agricultural experts and Self Employed Women’s Association (SEWA), initiated Primark Sustainable Cotton Programme in India. This programme trains farmers in sustainable farming methods that will help them improve their livelihoods through better income. They teach farmers to care for the environment by using limited water and chemicals while still getting good produce.
Recently, Primark has committed to a project from environmental experts WRAP – the Sustainable Clothing Action Plan (SCAP). Under this plan, Primark is working on reducing the amount of waste that ends up in landfill.
As of now, sustainable cotton is being used in some women’s pyjamas, denims, towels and bedding. Soon it will be used in the making of menswear and t-shirts. Earlier in March, Primark launched its first batch of jeans made with 100% sustainable cotton.
The ethical trade and environmental sustainability director at Primark, Katharine Stewart highlighted the responsibility of the firm towards the society in general.
“As a leading international retailer, we know that many people rely on us for great quality cotton products at affordable prices. Cotton is one of our most important fibres and, like other retailers, we rely on farmers working in rural communities around the world. Improving the long-term sustainability of how that cotton is grown has therefore been a key priority for some time,” Stewart said.
Primark has shown great excitement for this project as the company is confident that the cotton being used in the making of their clothes has been grown in an environment friendly way as they have tracked it from the start to finish.
Discussing about the new move, Stewart said, “By extending the programme into another major cotton-sourcing country, we’ll be able to offer our customers even more products made using sustainable cotton – all at the Primark prices our customers know and love.”
Primark engages deeply in fulfilling its CSR despite being the leading fast fashion retailer in Dublin. They have asserted that they are making best efforts to influence customers to wear clothes for long periods of time and are spreading awareness about what to do with the clothes when they no longer want them.
Primark is trying recycling units at its flagship in Birmingham, the largest store it has opened till date. This proves the seriousness with which they consider their environment friendly projects.
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