Qatar Airways Organised a Unique Fashion Show on Board Private Jet
Qatar celebrated its Doha Jewellery and Watches Exhibition (DJWE) in a unique way this year. A stylish fashion show was organised by Qatar Airways on board its state-of-the-art G650 private jet on February 21.
Jewellery and fashion designs of renowned Chinese designers Grace Chen and Beau Han Xu were displayed during the show that was positioned against the backdrop of the luxurious private jet.
Qatar Airways personally invited the top notch international influencers from the world of fashion and beauty to witness and participate in 2019’s DJWE.
Company’s Senior Vice-President, Marketing and Corporate Communications, Salam Al Shawa, said, “Qatar Airways is delighted to be the Official Airline Partner of the Doha Jewellery and Watches Exhibition, an event that celebrates the very finest in luxury and craftsmanship.”
“What better way to highlight Grace and Beau’s magnificent designs than to showcase them against the backdrop of a Qatar Executive jet – the epitome of luxury and refinement. We are delighted to welcome these talented designers to Qatar, and look forward to helping them experience Qatar’s remarkable hospitality and Arabian ambiance.”
Designer Grace Chen, who has been called ‘the Power Dresser of China’ by South China Morning Post said, “My inspiration mostly comes from stories of women: how a woman feels about herself, and how she sees the world. My designs always reflect the inner landscape of a woman’s heart, no matter who she is or where she is from.”
“In my ‘Solitude’ collection, Persian patterns were woven into the signature Chinese embroidery, combining influences from Chinese calligraphy. I created a style that is neither Western nor Eastern but reflects a blending of cultures; ‘nowhere yet everywhere’ at the same time. As we travel around the world with our Fashion Travel series, I believe this is a global trend and is the true spirit of modernity. It is also what we aspire to at Grace Chen. I am delighted to share some of my works with such a distinguished audience in Qatar.”
Beau Han Xu, who is a jewellery designer, said, “As an international jewellery designer who grew up in the gem world, I strongly believe that each stone has its own energy and power, and is as unique as the person wearing it. I love to create jewellery that reflects my client’s personality and adds a touch of sophistication and glamour to their journey.”
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