Revealed Facebook Logo Focuses on Diverse Actions of the Firm
To better represent the Silicon Valley company, Facebook logo has been modified by the firm. The social network company unveiled a new logo on November 4.
The change in logo is to highlight the Facebook “brand” that includes a range of apps and services including messaging, photo-sharing, virtual reality and newly invented Libra currency wallets.
As stated by the Chief Marketing Officer, Antonio Lucio, the new branding which is the company name in bold letters, will be stamped on the family of offerings including WhatsApp, Messenger, Instagram, Oculus, Portal, Workplace and Calibra.
Lucio said, “Today, we’re updating our company branding to be clearer about the products that come from Facebook.” He added, “We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
The firm claims that the new Facebook logo is a method to better communicate the ownership structure of the firm to people and businesses that use Facebook to connect.
After 15 years of entering the social media market, Facebook has diversified its services to help people connect to friends, family, other communities and even grow their businesses.
The new Facebook logo uses custom typography and capitalisation to create a visual distinction between the company and the Facebook app.
On October 28, Facebook launched a new feature in the US called “Preventive Health”. The tool can be used to help people track the preventive health screenings recommended for the user based on age and sex.
The tool focuses on cardiovascular health, seasonal flu and cancer screening by recommending when to take a cholesterol test or where to get a flu shot. To keep the app updated and provide accurate resources and information to its users, Facebook has partnered with the American Cancer Society, the American College of Cardiology, US Center for Disease Control and Prevention and American Heart Association.
As stated by the Head of Healthcare Research at Facebook, Dr. Freddy Abnousi, Facebook is looking at the number-one and number-two killers in America, that is heart disease and cancer.
Prior to the announcement of the Facebook logo, the social media giant announced its third quarter results on October 28 revealing a jump of five percent in after-hours trading. The social media firm recorded third-quarter net income of $6.09 billion, or $2.12 a share as compared to 2018 that listed income at $5.14 billion, or $1.76 a share.
The stocks of Facebook rose by 3.9 percent in premarket trade Thursday.
However, Facebook is expecting slow growth in revenue in the fourth quarter, closer to 20 percent to 25 percent. This is due to the users opting to limit the company’s ability to target ads to them using personal details.
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