After Moto Razr, Samsung Galaxy Z Flip to Reshape Foldable Phone Market
Promising a comprehensive bundle of specifications in a square-shaped foldable phone, supposedly named – Galaxy Z Flip, Samsung Electronics is all set to give tough competition to Motorola Razr.
The Unpacked Event to be held tomorrow will possibly help Samsung gain back its king position in the smartphone market, which had been overtaken by Apple’s hiking sales in 2019. Ahead of the big launch, the South Korean giant gave the first glimpse of new foldable phones with an exterior notification panel in a surprise US TV commercial on Sunday.
Sources claim that the Galaxy Z flip will be cheaper than the Galaxy Fold, priced at ($1,980). However, it is likely to be more expensive than the Motorola Razr, which is available for $1,500 currently. The price difference is partly due to the compact screen size and light weight of the Samsung model.
As manufacturers are still struggling to include the best features in a foldable smartphone, the devices continue to remain in the expensive radar. Expecting a mass-market demand by 2022, an analyst at Strategy Analytics, Neil Mawston said, “Foldables are expensive and very hard to manufacture. It will take time for foldables to become mass-market products. For now, foldables are a super-premium product that can drive profits or a ‘halo effect’ for the Samsung brand.”
Besides welcoming the Galaxy Z Flip, Samsung will be launching three variants of Galaxy S premium smartphones. The tech giant is expecting good sales from these pertaining to the competitive pricing and powerful cameras.
The launch event will be the first public debut of the newly appointed Mobile Chief Roh Tae-moon, who will be giving an opening speech at San Francisco’s Palace of Fine Arts on February 12. The 52-year-old, is the youngest Mobile Chief of Samsung till date. Previously, he was looking after the development of S range models and outsourcing cheap devices to Chinese manufacturers.
As per a Samsung Newsroom article, Roh will be stressing on the firms’ efforts for “innovation” at the Unpacked Event tomorrow.
Despite strenuous attempts at removing the claimed glitches of Galaxy Fold in the new Galaxy Z Flip, it is likely that the limited foldable display productivity can affect sales. Sources have claimed that the company is expecting to ship almost 2.5 million devices right after the launch.
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