ViacomCBS Partners Abu Dhabi’s Culture and Tourism Dept. to Bring VidCon
Business, Markets

ViacomCBS Partners Abu Dhabi’s Culture and Tourism Dept. to Bring VidCon 

The world’s largest celebration of online video is on its way as ViacomCBS Networks has joined hands with The Department of Culture and Tourism, Abu Dhabi (DCT, Abu Dhabi) to create VidCon. Sources claim that the inaugural edition of VidCon Abu Dhabi is to be held at Abu Dhabi National Exhibitions Company, from March 25 to March 28, 2020.

Sources claim that VidCon is the world’s largest immersive experience for fans, executives, content creators and brands that are involved in curating online communities. The event will be a great opportunity for brands and executives who are excited about being digital creators, social-first content and online video. The event is a great platform for fans and industry leaders to meet the most influential local and international content creators while experiencing the future of online storytelling and video consumption.

Giving his views on the ViacomCBS initiative, the Undersecretary of DCT Abu Dhabi said, “After the outstanding success of the recent Nickelodeon Kids’ Choice Awards, which formed part of the inaugural Abu Dhabi Family Week, we are delighted to be building upon our relationship with ViacomCBS with VidCon. Bringing such a globally significant event to Abu Dhabi reinforces our commitment to providing the very best and most innovative events for both residents and visitors in the emirate. Such an event represents the cutting edge of modern culture, and Abu Dhabi prides itself on providing leadership in the technological and cultural sectors. 

Stressing on the idea that the Middle East is the biggest region for online video after the US, President of ViacomCBS, Southern and Western Europe, Middle East and Africa, Raffaele Annecchino said, “We are excited to take VidCon to Abu Dhabi, expanding our collaboration with the Department of Culture and Tourism – Abu Dhabi, with whom we recently held the first-ever Kids’ Choice Awards Abu Dhabi. Bringing VidCon to Abu Dhabi is a further testament to our continued commitment to investing in this key market, creating unforgettable experiences for our audience, fans and partners. The Middle East is a vibrant hub for content creators, with millions of young people turning to online video to connect with others, creating compelling content, building audiences and finding entertainment.”

For the inaugural event tickets, VidCon Abu Dhabi will be available at www.ticketmaster.ae . Fans who wish to avail early tickets can book starting January 15 2020.

As per the Chief of ViacomCBS, Chief Bob Bakish, ViacomCBS and DCT Abu Dhabi merger has great potential. He claims that he is prepared for the re-engineering effort that is required by any merger since it was just three years ago that he took the helm of ViaCom when the firm was in deep crisis.

At a time when streaming services like Netflix and Disney+, have already gained lakhs of fans, the new initiative by ViaCom will witness a tough time in succeeding.

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